On 22 May 2026, Justice Mini Pushkarna of the Delhi High Court held that the use of a registered trademark as a bidding keyword to trigger sponsored advertisements constitutes infringement under Section 29(6)(d) of the Trade Marks Act, 1999 — and that Google could not, on the record before the Court, claim safe harbour under Section 79 of the Information Technology Act, 2000. The judgment, which awarded damages of ₹30 lakh in favour of Hindware, sets the operative position on keyword-advertising trademark infringement in India. A digest of the holding, the doctrinal logic, and the implications for platforms and advertisers.