On 10 June 2020 Justice C. Saravanan of the Madras High Court Original Side, in ITC Limited v. Nestle India Ltd, dismissed ITC's passing-off action against Nestle's use of 'Magical Masala' on Maggi noodle packaging. The judgment holds that 'Magic Masala' and 'Magical Masala' are laudatory and descriptive — 'magic' and 'magical' are common laudatory epithets, 'masala' is a generic flavour descriptor — and that neither party used these terms as trade-mark identifiers. The dominant marks were 'Sunfeast Yippee!' and 'Maggi'; the disputed phrases functioned as flavour-variant descriptors. A close reading of the descriptive-use vs trade-mark-use distinction, the post-Marico v. Agro Tech architecture for laudatory marks, and what the judgment tells brand owners about packaging hierarchy.