Tagged “endorsement-contract”

1 article on endorsement-contract.

Landmark JudgmentNational Company Law Appellate Tribunal, Principal Bench, New Delhi

Akshay Kumar Bhatia v. Cue Learn: celebrity endorsement fee is not operational debt

NCLAT held on 9 February 2026 that a contested endorsement-fee instalment, plausibly linked to actual service-days, gives rise at most to a damages claim, not to operational debt under s.5(21) IBC; CIRP cannot be a recovery forum.

Valkya Editorial·1 Jun 2026·8 min