In 1996 the Supreme Court recognised transborder reputation: Whirlpool, its Indian registration lapsed, could restrain a later registered proprietor through spillover goodwill in passing-off.
In 1999 a single judge of the Delhi High Court held that a domain name functions as a trademark, protectable against passing off, and restrained yahooindia.com — India's first cybersquatting case.
On 31 January 2026, a single judge of the Delhi High Court restrained Dabur from selling Cool King Thanda Tael in packaging deceptively similar to Emami's Navratna oil, reaffirming that trade-dress imitation is assessed on the totality of essential features.